Lexity has built an App Platform for Ecommerce. We also build Marketing Apps on this platform.
Our Core Principles
Simple, Affordable, Effective
Lexity apps will be simple and beautiful. We will hide all complexity from our customers - building technology, and deploying automation, to make this happen.
Lexity apps will be affordable for every size business, particularly small businesses. We will politely turn away customers spending more than $10,000 a month on marketing, if it means any less focus on small businesses.
Lexity apps will be effective in improving the bottom line - we will build apps that help merchants with customer acquisition, retention and monetization.
Our ADSEL approach to Ecommerce Marketing
Awareness - Distribution - Site Sales - Evangelism - Loyalty
Build Brand Awareness. By “AWARENESS,” we mean to ask the question, “Do consumers know your company even exists?” Developing a brand, and making potential customers aware of it, are the first stages of developing a successful online store. Your online presence is crucial, from Facebook ads and Banner ads to Twitter, Pinterest and blogging. Put to the point, you need to be someone before you get anyone to become your customer.
Get products Distributed. Should you have your online store listed with a shopping engine? Should you be advertising products through Google AdWords or other search engine marketing applications? Should you be focusing your efforts on SEO (Search Engine Optimization)? Deciding how and where to DISTRIBUTE your online store’s content is the second stage in developing a successful online store. It entails getting your product in front of consumers, and where they’re most likely to buy. In order to do this effectively, however, you need to (1) pinpoint who your preferred customer/visitor is, (2) develop relevant and search-worthy content, (3) decide where your preferred customers would most likely be, and (4) make your decision.
Improve your Site Sales. As an online store, you’re probably concerned about improving SITE SALES… Scratch that, you’re probably very concerned about improving SITE SALES. In deciding the best way to garner customer conversion, consider the following: (1) site structure (how user-friendly is your site), (2) retargeting (focusing marketing efforts on visitors who have come to your site, but have not made a purchase) and (3) marketing promotions specifically aimed at certain types of customers (i.e. providing a coupon code for “first-time buyers”). These three aspects can make all of the difference in converting visitors into customers. Improving SITE SALES embodies the third stage in developing a successful online store.
Create customer Evangelists. The concept of an EVANGELIST is really simple – “someone who seeks to convert others.” Getting customers to become evangelists, then, becomes pivotal to increasing your network of potential customers - they share your online store with their friends, family and colleagues because they’re genuinely passionate about your company. Who doesn’t love free marketing? Generating customer EVANGELISM represents the fourth stage in developing a successful store. You want to get customers to want to share your company with the world.
Foster customer Loyalty. When it comes to net profit, return customers bring in more revenue than new ones. The concept of LOYALTY revolves around this key concept, that maintaining a relationship with customers is essential. Fostering customer LOYALTY represents the fifth and final stage in developing a successful store. Continued success depends on a customer’s affective attachment to your store’s brand, products and services.