Using Yahoo Commerce Central Marketer, EarthLED has seen, year over year:
27% increase in sales revenue
42% increase in visits
54% increase in pageviews
“The key factor to compare here is we did not have to increase our ad budget or time
spent to achieve these numbers. This has been via managing our advertising via Yahoo Commerce Central versus managing it ourselves.”
"We used to spend roughly 5 to 7 hours per week on Google AdWords, and we now spend about 10 to 20 minutes per week at most tweaking Yahoo Commerce Central based on suggestions it makes to us. This is 3 to 5 hours I used to have to spend on this process personally. For someone running a company this is a huge amount of time to now be able to spend on other items."