Q. What are some of the success factors for this app?
A - The success of this app generally hinges on 3 factors: marketing appeal, number of items, and budget. Typically, stores with larger inventories perform better unless the store is offering a limited number of high-demand products. It’s also important to set a budget high enough to ensure visibility of items. A high item-count store can easily underspend and hamstring their efforts. That said, if a store with many products and a good budget has images and descriptions that are not appealing, they generally see low CTRs (click-through rates). So the best possible combination is a sizeable number of items, an appropriately high budget, and appealing item images and descriptions.