Commerce Central Google Shopping is the easiest and completely automatic way to manage Google Shopping for your store.
What is Google Shopping?
Google Shopping (http://google.com/shopping) is Google’s comparison search engine for products. Google has recently changed its policy to only show paid search results i.e. merchants need to bid to get visibility in the search results.
What are Product Listing Ads?
Product Listing Ads (PLAs) are ads of your products displayed at the top of Google search results. These ads contain richer product information like product name, image, price and merchant name.
How does Commerce Central Google Shopping work
We connect with your Google Merchant Center account. Once you complete the app setup, we will connect directly to your Google Merchant Center account. This allows us to manage your feeds and run your Product Listing Ads (on Google Shopping and Google.com). This doesn’t interfere with any other AdWords and search marketing-related activity you might be doing on your own.
We fetch products from your store and upload them to Google Shopping. Every day. After you have given us the permission to manage your Google merchant account, we fetch your products and upload them to Google Shopping. We do this everyday so that your ads on Google Shopping are always up to date for new products, pricing and offers. We also optimize your feed for higher impressions and clicks.
Automated bidding and optimization: Once your products have been approved by Google, we start bidding for each of the product categories. Our algorithm based bidding can optimize the campaign as per your needs (for certain categories you may want to bid aggressively or for certain products you may not want to bid at all) and competitive environment to maximize traffic and revenues for your store.
We provide reports and insights: While your campaign is running we email you weekly updates and provide easy to understand reporting. We tell you exactly how much revenue is being generated through Google Shopping and provides insights on optimizing your campaign and budget. We also provide an easy to use interface to control your campaign, if you choose to.
Ask a question
We are happy to answer any questions you have about Commerce Central and Google Shopping